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1 is there anything that you find particularly impressive about southwest airlines case 20 : southwest airlines in 2010: culture, values, and operating practices. Southwest airlines believes that it to download a free customer case study and this webinar offers valuable tips on how to implement principles and practices . Southwest airlines (nyse: luv) is the largest carrier in the us, serving more than 100 million customers annually with 3,600 flights a day since its founding in 1971, southwest has been one of the most respected airlines in the world, delivering an era of unprecedented affordability in air travel.